Marketing plansMarketing Plans drive your customer-focus activities over time. It keeps you on track and on budget. A marketing plan makes you think critically about your business and analytically about your customers. It becomes a baseline for your decision-making so that you are not tempted by smooth-talking advertising salespeople and you stick to your budget! Yes, it can be flexible too. You don’t want to miss out on a great opportunity and can adapt your plans accordingly, however if you never plan your journey, you won’t know when you have arrived! Consider including: Current Marketing Situation, Strengths, Weaknesses, Opportunities and Threats, Objectives and Issues, Marketing Strategies, Action Programmes, Budgets, Monitoring and Controls. This is a large project and takes a number of months to gather the appropriate information and come up with objectives and strategies to truly drive the business forward. It is an investment in the future of the business or organisation. |
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Heart of the Bush Marketing |