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Arts & Creative, Rural & Regional, Tourism & Events

RAF Cultural Tourism Accelerator

Funder: Federal – Regional Arts

Grant Background: The Cultural Tourism Accelerator Program is a $5 million targeted measure announced by the Australian Government as part of the Regional Arts Tourism package, which will enable arts organisations to promote and develop cultural events for tourists across regional Australia. The program will increase tourism visitation in regional, rural and remote communities across Australia by providing financial support for arts and cultural activity. The program recognises that the cultural and creative industries play a critical role in contributing to the creativity, diversity and prosperity of Australia’s regional and rural economy.

The Cultural Tourism Accelerator Program aims to:

  • Support place-based programs to increase visitation
  • Build consumer confidence and activate engagement
  • Drive engagement across communities and between regions
  • Support sector-led responses.

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Community
Business, Rural & Regional, Tourism & Events

NSW Regional Business Event Development Fund

Funder:  Destination NSW

Grant Background: The NSW Regional Business Event Development Fund is designed to help stakeholders create, attract and support exciting business events for Regional NSW and to support new business event initiatives aimed at enriching the events with opportunities offered by iconic towns and regions while helping secure successful conferences and business events for their future.

The four streams of the program are:

  1. Creation of a New Business Event
  2. Attraction of an Existing Business Event
  3. Support for an Existing Business Event
  4. Support for a Business Event Project

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Tourism & Events

Experience Development Fund

Funder:  NSW – Destination NSW

Grant Background: The NSW Government has announced that $2.5 million in Experience Development funding is available in 2021-22 to support the development of new tourism attractions and experiences in NSW.

Funding is available on a matched dollar-for-dollar basis for eligible project costs. Projects can be of a much greater value; however, all additional costs will need to be covered by the applicant.

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Rural & Regional, Tourism & Events

Regional Event Acceleration Fund

Funder:  NSW – Regional Growth Fund

Grant Background: To support the social and economic recovery of our regions, the NSW Government’s $20 million Regional Events Acceleration Fund helps organisations to:

  • attract new major international and domestic events to regional areas
  • make existing regional events even bigger and better.

Funding will help meet the costs of attracting or retaining major events, such as premier sporting fixtures or competitions, and helps fund the operational and infrastructure improvements existing events need to increase visitation and length of stay.

The types of events eligible for funding include:

  • major sporting and lifestyle events
  • major food and beverage events
  • major music, art and culture festivals.

Stream One: Major Event Operations and Infrastructure

Grants are available to support temporary event infrastructure and operational improvements at existing regional events to help increase visitation. Examples of the types of event infrastructure and operational improvements that are eligible for funding include:

  • securing a major artist/performance to increase an event’s appeal
  • additional temporary seating areas to increase capacity
  • additional staging for a music festival
  • establishing a pop-up camping and caravan site to support more overnight stays.

Stream Two: Major Event Attraction and Enhancement 

Grants are for the attraction, delivery and retention of major international and domestic events to regional areas across regional NSW, with a focus on major sporting events providing national or international exposure.

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Arts
Arts & Creative, Heritage, Rural & Regional, Tourism & Events

Culture, Heritage and Arts Regional Tourism (CHART) Program

Funder:  Australian Museums & Galleries Association

Grant Background: The Culture, Heritage and Arts Regional Tourism (CHART) program is a $3 million Australian Government program that aims to support community cultural, heritage and arts organisations in regional Australia as they recover from the impacts of COVID-19.

The CHART program promotes participation in, and access to, Australia’s arts and culture through developing and supporting cultural expression and sharing stories of community and historical significance. Community-run arts and cultural organisations – including community museums, galleries, and historical societies – will benefit from CHART program funding. The program will support these organisations to continue to offer appealing cultural tourism experiences to visitors, which in turn will enhance local expenditure.

The intended outcomes of CHART program grants are to:

  • Contribute to the reactivation and recovery of organisations from COVID-19, and to their ongoing sustainability, by providing grants for eligible activities
  • Promote regional arts and cultural tourism by supporting the development of appealing cultural tourism experiences, including through the preservation of Australia’s cultural heritage and the telling of the stories of local communities and
  • Support domestic intra- and inter-state tourism and local economies more broadly.

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International
Business, Rural & Regional, Tourism & Events

Refresh & Renew Fund

Funder:  NSW – Destination NSW

Grant Background: The NSW Government has announced that $1.6 million in funding is available in 2021-22, to support the accommodation sector in regional NSW to Refresh and Renew their rooms and facilities to better meet consumer expectations. Due to COVID-19, many people who would traditionally travel to overseas destinations for their holiday will now be travelling domestically to regional NSW destinations.

To assist regional NSW accommodation businesses to better meet consumer expectations, grants are now available to assist regional NSW accommodation operators to Refresh and Renew their accommodation offering. A key focus for the funding will be projects supported by evidence that the proposed work is needed to meet the expectations of consumers.

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Tourism - 1
Rural & Regional, Tourism & Events

Regional Event Fund – Event Development Fund

Funder:  NSW – Destination NSW

Grant Background: The Regional Event Fund – Event Development stream supports events that have previously received the maximum funding permitted through the Flagship Event stream and can present a strategy for future growth that includes the continued development of its tourism potential to drive overnight visitation to the event.

The Event Development stream provides funding to support initiatives that will have a direct impact on increasing overnight visitation to the event. A clear strategic rationale will be required for all initiatives, however activities that may be eligible for funding include:

  • Promotional activities with a measurable overnight visitation outcome (e.g.: promotions with a unique call to action)
  • Cooperative marketing activities with the tourism industry (e.g.: the development and promotion of packages to the event that include accommodation or access to other tourist attractions)
  • Costs associated with implementing robust visitor research methodologies
  • Infrastructure costs associated with encouraging extended stays (e.g.: additional hire costs to extend the event an extra day)
  • Costs associated with the delivery of an improved visitor experience (e.g.: grandstands, information services, facilities)
  • Costs associated with developing broader accommodation options or the delivery of temporary accommodation (e.g.: shuttle buses to neighbouring towns, implementation of home hosting programs, creation of temporary camping grounds)
  • Consultancy fees for marketing, PR, digital or event management specialists provided there are clear and measurable outcomes that demonstrate an improvement on existing activities.

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Rural & Regional, Tourism & Events

Regional Event Fund – Flagship Events

Funder:  NSW – Destination NSW

Grant Background: The Regional Event Fund – Flagship Event stream identifies and assists the promotion of events that contribute to the unique character of the tourism regions of NSW and can demonstrate that they attract overnight visitation. The stream is open to events held in regional NSW that have been running for more than two years and offers grants specifically to support marketing activities aimed at increasing visibility and attracting visitation to the event from outside its local area.

The event marketing activities that will be supported by Destination NSW’s Flagship Event stream must:

  • Be directed at specific markets outside the immediate Local Government Area of the event; and
  • Aim to increase tourism business by influencing visitors’ intention to travel to, and stay overnight in, the region and/or to extend their length of stay.

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Rural & Regional, Tourism & Events

Regional Event Fund – Incubator Events

Funder:  NSW – Destination NSW

Grant Background: The Regional Event Fund – Incubator Event stream offers seed funding to events in Regional NSW to support their first and second years of activity. The stream supports innovative events that demonstrate sound organisational planning, have a unique alignment with the character and culture of the local region and which can demonstrate a broad appeal likely to promote tourism and attract overnight visitation.

The Incubator Event stream offers seed funding for activities that are likely to establish the event as a driver of visitation. Activities for which funding will be offered include, but are not limited to:

  • Venue hire and other costs specific to the event, determined on a case by case basis
  • Temporary event infrastructure (marquees, stages etc.) that is likely to improve the visitor experience
  • Marketing and promotions
  • Marketing, PR and digital specialist or consultancy fees subject to Destination NSW approval of a brief
  • Brand design and development
  • Attendee research.

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Business, Tourism & Events

Accommodation Support

Funder:  NSW – Service

Grant Background: If you’re an accommodation provider who experienced cancellations for stays between Friday 25 June 2021 and Sunday 11 July 2021, you may be eligible for the accommodation support grant.

Two different grant amounts are available:

  • cancellations of 10 nights or less
  • cancellations of 11 nights or more.

If you have more than one accommodation property in NSW, you’ll be able to submit an application for each property. A qualified accountant, registered tax agent, registered BAS agent or real estate agent may apply for the grant on behalf of your business.

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