Events - paper lanterns
Tourism & Events

Experience Development Fund

Funder:  NSW – Destination NSW

Grant Background: The NSW Government has announced that $2.5 million in Experience Development funding is available in 2021-22 to support the development of new tourism attractions and experiences in NSW.

Funding is available on a matched dollar-for-dollar basis for eligible project costs. Projects can be of a much greater value; however, all additional costs will need to be covered by the applicant.

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Rural & Regional, Tourism & Events

Regional Event Acceleration Fund

Funder:  NSW – Regional Growth Fund

Grant Background: To support the social and economic recovery of our regions, the NSW Government’s $20 million Regional Events Acceleration Fund helps organisations to:

  • attract new major international and domestic events to regional areas
  • make existing regional events even bigger and better.

Funding will help meet the costs of attracting or retaining major events, such as premier sporting fixtures or competitions, and helps fund the operational and infrastructure improvements existing events need to increase visitation and length of stay.

The types of events eligible for funding include:

  • major sporting and lifestyle events
  • major food and beverage events
  • major music, art and culture festivals.

Stream One: Major Event Operations and Infrastructure

Grants are available to support temporary event infrastructure and operational improvements at existing regional events to help increase visitation. Examples of the types of event infrastructure and operational improvements that are eligible for funding include:

  • securing a major artist/performance to increase an event’s appeal
  • additional temporary seating areas to increase capacity
  • additional staging for a music festival
  • establishing a pop-up camping and caravan site to support more overnight stays.

Stream Two: Major Event Attraction and Enhancement 

Grants are for the attraction, delivery and retention of major international and domestic events to regional areas across regional NSW, with a focus on major sporting events providing national or international exposure.

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Arts
Arts & Creative, Heritage, Rural & Regional, Tourism & Events

Culture, Heritage and Arts Regional Tourism (CHART) Program

Funder:  Australian Museums & Galleries Association

Grant Background: The Culture, Heritage and Arts Regional Tourism (CHART) program is a $3 million Australian Government program that aims to support community cultural, heritage and arts organisations in regional Australia as they recover from the impacts of COVID-19.

The CHART program promotes participation in, and access to, Australia’s arts and culture through developing and supporting cultural expression and sharing stories of community and historical significance. Community-run arts and cultural organisations – including community museums, galleries, and historical societies – will benefit from CHART program funding. The program will support these organisations to continue to offer appealing cultural tourism experiences to visitors, which in turn will enhance local expenditure.

The intended outcomes of CHART program grants are to:

  • Contribute to the reactivation and recovery of organisations from COVID-19, and to their ongoing sustainability, by providing grants for eligible activities
  • Promote regional arts and cultural tourism by supporting the development of appealing cultural tourism experiences, including through the preservation of Australia’s cultural heritage and the telling of the stories of local communities and
  • Support domestic intra- and inter-state tourism and local economies more broadly.

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Rural & Regional, Tourism & Events

Regional Event Fund – Event Development Fund

Funder:  NSW – Destination NSW

Grant Background: The Regional Event Fund – Event Development stream supports events that have previously received the maximum funding permitted through the Flagship Event stream and can present a strategy for future growth that includes the continued development of its tourism potential to drive overnight visitation to the event.

The Event Development stream provides funding to support initiatives that will have a direct impact on increasing overnight visitation to the event. A clear strategic rationale will be required for all initiatives, however activities that may be eligible for funding include:

  • Promotional activities with a measurable overnight visitation outcome (e.g.: promotions with a unique call to action)
  • Cooperative marketing activities with the tourism industry (e.g.: the development and promotion of packages to the event that include accommodation or access to other tourist attractions)
  • Costs associated with implementing robust visitor research methodologies
  • Infrastructure costs associated with encouraging extended stays (e.g.: additional hire costs to extend the event an extra day)
  • Costs associated with the delivery of an improved visitor experience (e.g.: grandstands, information services, facilities)
  • Costs associated with developing broader accommodation options or the delivery of temporary accommodation (e.g.: shuttle buses to neighbouring towns, implementation of home hosting programs, creation of temporary camping grounds)
  • Consultancy fees for marketing, PR, digital or event management specialists provided there are clear and measurable outcomes that demonstrate an improvement on existing activities.

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Rural & Regional, Tourism & Events

Regional Event Fund – Flagship Events

Funder:  NSW – Destination NSW

Grant Background: The Regional Event Fund – Flagship Event stream identifies and assists the promotion of events that contribute to the unique character of the tourism regions of NSW and can demonstrate that they attract overnight visitation. The stream is open to events held in regional NSW that have been running for more than two years and offers grants specifically to support marketing activities aimed at increasing visibility and attracting visitation to the event from outside its local area.

The event marketing activities that will be supported by Destination NSW’s Flagship Event stream must:

  • Be directed at specific markets outside the immediate Local Government Area of the event; and
  • Aim to increase tourism business by influencing visitors’ intention to travel to, and stay overnight in, the region and/or to extend their length of stay.

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Events - paper lanterns
Rural & Regional, Tourism & Events

Regional Event Fund – Incubator Events

Funder:  NSW – Destination NSW

Grant Background: The Regional Event Fund – Incubator Event stream offers seed funding to events in Regional NSW to support their first and second years of activity. The stream supports innovative events that demonstrate sound organisational planning, have a unique alignment with the character and culture of the local region and which can demonstrate a broad appeal likely to promote tourism and attract overnight visitation.

The Incubator Event stream offers seed funding for activities that are likely to establish the event as a driver of visitation. Activities for which funding will be offered include, but are not limited to:

  • Venue hire and other costs specific to the event, determined on a case by case basis
  • Temporary event infrastructure (marquees, stages etc.) that is likely to improve the visitor experience
  • Marketing and promotions
  • Marketing, PR and digital specialist or consultancy fees subject to Destination NSW approval of a brief
  • Brand design and development
  • Attendee research.

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Rural & Regional, Tourism & Events

Regional Events Acceleration Fund

Funder:  NSW – Regional NSW

Grant Background: The cancellation of major events due to COVID-19 has impacted local event venues, workers and communities who rely on the influx of visitors and tourist dollars.

To support the social and economic recovery of our regions, the NSW Government’s $20 million Regional Events Acceleration Fund helps organisations to:

  • attract new major international and domestic events to regional areas
  • make existing regional events even bigger and better.

Funding will help meet the costs of attracting or retaining major events, such as premier sporting fixtures or competitions, and helps fund the operational and infrastructure improvements existing events need to increase visitation and length of stay.

The types of events eligible for funding include:

  • major sporting and lifestyle events
  • major food and beverage events
  • major music, art and culture festivals.

The funding is for events hosted in regional NSW between March 2021 and June 2022.

The Regional Events Acceleration Fund offers two streams – Major Event Operations and Infrastructure grants and Major Event Attraction and Enhancement grants.

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Rural & Regional, Tourism & Events

Regional Tourism Activation Fund

Funder:  NSW – Regional Growth Fund

Grant Background: The NSW Government’s Regional Tourism Activation Fund supports the development of unique and high impact tourism and events infrastructure that helps to boost local economies, create jobs and ensure visitors to regional NSW have unforgettable experiences that encourage repeat visitation. The Regional Tourism Activation Fund is also aiming to boost regional tourism and improve the visitor experience for people with disability in regional NSW by making funding available for:

  • the development of unique and high impact visitor experiences
  • visitor accessibility and inclusion enhancements.

Types of projects eligible for funding include:

  • construction of new tourism infrastructure and/or significant enhancements to existing infrastructure to create unique and high impact visitor experiences
  • upgrades and extensions to existing infrastructure to improve accessibility and inclusion linked to unique and high impact visitor experiences.

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Business, Tourism & Events

Business Events Boost Programme

Funder:  Tourism Australia

Grant Background: The Business Events Boost Programme provides funding and expertise to industry-led marketing and distribution projects which help restart business events in Australia, to support industry recovery from the impact of the coronavirus pandemic.

The Business Events Boost Program will support activity including:

  • Content creation and collateral including video and still photography
  • Marketing assets for domestic bidding and for the conversion of new national events
  • Unique and strategic delegate boosting initiatives
  • Digital marketing activity including social media or website enhancements
  • Communication activity such as direct mail, microsites, public relations activity or editorial coverage
  • Media buy and marketing campaigns with amplification strategies
  • Virtual reality and online site inspections
  • Podcasts and audio interview series
  • Qualified distribution and business development activity

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Events - paper lanterns
Business, Rural & Regional, Tourism & Events

Experience Enhancement Fund

Funder:  NSW – Tourism

Grant Background: The Experience Enhancement Fund offers grants on a matched dollar-for-dollar basis and is available for:

  • Upgrading existing accommodation to 4 – 5-star
  • Upgrading existing business and leisure event venues/facilities to meet client requirements
  • Repurposing existing infrastructure to provide new visitor economy facilities, services or experiences not currently available within the destination
  • Creating new tourism attractions or experiences

Local Councils, Industry Associations and tourism businesses based and operating in regional NSW can apply.

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